A newsletter is an email that you can send to customers to keep them up to date on your company’s latest products and services. You can also share useful industry news or blog posts with them, or inform them about your discounts and special offers.
Newsletters, as part of your email marketing strategy, can help you nurture your relationships with customers and provide value to them so that they will return the favour.
Why is a Newsletter Significant as an Email Marketing Tool?
Let’s begin with some intriguing statistics: 73% of marketers considered email’s ROI to be successful (ranging from “Good” to “Excellent”). Furthermore, 59% of consumers said that emails influence their purchasing decisions, with 50% purchasing directly from marketing email at least once a calendar month.
What is the purpose of newsletter for your corporate?
They can lead to infinite growth: On weekdays, consumers spend an average of 2.5 hours on email. You can present your products or service to customers and drive demand where they usually hang out with targeted newsletters. Their email accounts!
Knowing that semi of them will complete a purchase after receiving promotional emails, based on the statistics above, leaves no doubt that newsletters rock!
They can raise brand awareness: With newsletters, you can share everything customers need to know about your brand in order for them to trust you.
Remember that they are interested in more than just your features or products. You can also draw their attention to your brand values and mission with good storytelling and beautiful images. And if you can win their heart, they’ll stick around for a long time!
They have the potential to increase website traffic: Every email newsletter you send includes a call-to-action that encourages the recipient to take the desired action (CTA).
The CTA button will direct users to your website or other high-quality content that you have chosen to share with them. This will eventually increase your traffic and, why not, your sales.
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